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The Very First Thing a Founding Team Needs to Do: Achieve Content-Audience Fit
A lot of entrepreneurs, when faced with the question, “What’s the most important thing to do first?”, would answer, “Build a product.” Big mistake. The most important thing to do first is to find an...
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Stop Making the #1 Mistake in Presentations
Ever hear this story? VP of Sales: “Hey, how did the sales training on the new presentation go?” VP of Marketing: “OK, well, you know, pretty good.” VP of Sales: “Why are you hemming and hawing?” VP...
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What really is Product Marketing?
On the heels of this post about What Really is Go-To-Market?, I have had a ton of discussions about the constant tussle between product management and product marketing, especially at later stage...
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